Editor KPI Performance Checklist – Short-Form Videos

 

OUTPUT EXPECTATIONS PER INTERVIEW

(Based on workflow, not platform limits)

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🔹 10-MINUTE INTERVIEW

Vertical Shorts (9:16)

12–20 vertical shorts

Different hooks

Different moments

Different speaker focus (talker ↔ listener)

Used for: Douyin, RedNote, TikTok, Reels, Shorts

 

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Landscape Shorts (16:9)

6–10 landscape shorts

Same strong moments as vertical

Clean cuts for YouTube testing & archiving

Used for hook validation and future reuse

 

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Trailers (Landscape + Vertical)

Trailers are separate deliverables, not reused shorts.

3–5 trailers total, typically:

2–3 landscape trailers (YouTube-first)

1–2 vertical trailers (short-form platforms)

 

Each trailer:

30–90 seconds

Built from best-performing short hooks

Designed to sell the full interview

 

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✅ TOTAL OUTPUT (10-minute interview)

18–30 shorts total (vertical + landscape)

3–5 trailers

21–35 total edited assets

 

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🔹 15-MINUTE INTERVIEW

Longer interviews scale non-linearly (more moments, more angles).

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Vertical Shorts (9:16)

18–28 vertical shorts

 

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Landscape Shorts (16:9)

8–14 landscape shorts

 

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Trailers

4–6 trailers total, typically:

2–4 landscape

2 vertical

 

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✅ TOTAL OUTPUT (15-minute interview)

26–42 shorts total

4–6 trailers

30–48 total edited assets

 

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🧠 KPI RULE (simple, enforceable)

> “Editors must extract at least 1.5–2.5 usable short clips per minute of interview, plus 3–6 trailers, depending on interview length.”

 

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🚨 Underperformance Flags

Fewer than 12 shorts from a 10-minute interview

Fewer than 18 shorts from a 15-minute interview

Less than 3 trailers per interview

Reusing the same hook with no variation

That = value left on the table.

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If you want next:

A one-page KPI table for contracts

A quality definition so editors don’t spam low-effort shorts

Or a batch expectation (e.g. 10 interviews/day)