Perfect — this is a quality-control KPI checklist, not volume targets.
Below is a clean, rateable KPI table you can actually use to score editors objectively.

This is written so you can tick ✔ / ✖ or score 0–5.

🎯 EDITOR KPI CHECKLIST — SHORT-FORM VIDEOS (ENTITY-LEVEL)

A. EXTRACTION & COVERAGE

KPI Description Pass / Fail
Moment Identification Short is built around a clear, standalone moment ⬜
No Dead Time No unnecessary pauses, filler, or slow lead-ins ⬜
One Idea Only Short communicates one clear idea / question / reaction ⬜
Unique Value Not a duplicate of another short (angle, hook, or focus differs) ⬜
Context Intact Viewer understands the moment without needing the full interview ⬜

B. HOOK QUALITY (FIRST 1–3 SECONDS)

KPI Description Score (0–5)
Immediate Engagement Something happens immediately (expression, statement, cut) ⬜
Curiosity Trigger Creates a question or tension in the viewer’s mind ⬜
Emotional Signal Clear emotion visible (interest, surprise, tension, amusement) ⬜
No Soft Intro No “so…”, “okay…”, walking, or setup delays ⬜
Scroll-Stop Potential Would you stop scrolling on this? ⬜

C. EDITING & TECHNICAL EXECUTION

KPI Description Pass / Fail
Clean Cut Points No awkward mid-word or mid-gesture cuts ⬜
Stable Framing Subject properly framed (headroom, eye line) ⬜
Speaker Focus Correct person is shown at the right moment ⬜
Audio Clarity Dialogue is clear, balanced, and intelligible ⬜
Consistent Style Matches project’s editing & subtitle style ⬜

D. SUBTITLES & READABILITY

KPI Description Pass / Fail
Accurate Subtitles Subtitles match spoken words exactly ⬜
Correct Timing Subtitles appear in sync with speech ⬜
Readable Placement Not covering face or key visual cues ⬜
Emphasis Used Key words highlighted (when appropriate) ⬜
No Overcrowding Lines are not too long or rushed ⬜

E. PLATFORM READINESS (ENTITY-LEVEL)

KPI Description Pass / Fail
Vertical Safe Zones No text or faces cut by UI elements ⬜
Thumbnail Frame Exists At least one strong frame suitable for thumbnail ⬜
Duration Optimised Length suits the platform (not dragged) ⬜
Standalone Asset Can be posted independently without explanation ⬜
Reusable Clip can be reused across platforms without re-edit ⬜

F. STRATEGIC ALIGNMENT

KPI Description Score (0–5)
Fits Testing Workflow Designed to test a hook, not tell full story ⬜
Pre-Selection Friendly Shows confidence, reactions, or social proof ⬜
Reaction Visibility Facial expressions / reactions are clearly visible ⬜
Brand Safe No content that damages long-term brand ⬜
Long-Term Value Still usable 6–12 months from now ⬜

🧮 SCORING METHOD (SIMPLE & ENFORCEABLE)

  • Pass / Fail items:
    • Any ❌ in A, C, or D = short rejected
  • Scored items (0–5):
    • Average score <3.5 = needs re-edit
    • Average score ≥4.0 = approved
    • Average score ≥4.5 = excellent

🚨 RED FLAGS (Instant Fail)

  • Duplicate shorts with only minor trims
  • Slow starts or soft intros
  • Subtitles blocking faces
  • Shorts that only make sense with the full interview

One-line rule for editors

“Every short must stand alone, hook immediately, show emotion, and be usable as a test asset.”

If you want, next I can:

  • Convert this into a Google Sheet scoring template
  • Add a per-editor weekly performance score
  • Create a reject-reason library for faster feedback

Just say which one.