Overview of Workflow editing for the street interviews.

Workflow Summary:
Each filming day produces one Master Video, which is fully edited but not immediately rendered. The next step is to extract and edit trailers and short videos from each individual interview and from the full Master Video. These short-form assets are used to test performance and identify what actually attracts attention. Only after this testing phase—once the best-performing trailers and shorts are identified—do we proceed to publish the Master Video and individual interviews, placing the pre-tested, highest-performing hooks and trailers at the beginning.

Publishing Order (Critical):
Publishing always starts with short videos and trailers, not long-form content. Shorts and trailers are published first on short-form platforms to gather real performance data. Only when this testing is complete do we publish the individual interviews and the full Master Video, using the proven, best-performing shorts and trailers as the opening hooks. This ensures all long-form content is launched with validated, data-backed introductions, not assumptions.

READ AND STUDY THESE LINKS BELOW TO LEARN HOW WE WORK.

Step one MASTER VIDEO

step two SHORT VIDEOS AND TRAILERS.

POSTING SEQUENCE

SHORT VIDEOS POSTING STRATEGY TO AVOID CANNIBALISATION.

OUTPUT EXPECTATION PER INTERVIEW

THUMBNAILS SELECTIONS 

HOOKS IN THUMBNAILS.