Once all individual interviews inside the Master Video are edited to final-cut standard<\/strong>, the second stage begins: editing trailers and short videos<\/strong>. This stage is critical and must be completed before<\/strong> the Master Video is rendered.<\/p>\n For each individual interview<\/strong>, editors must create a minimum of three (3) trailers<\/strong>.<\/p>\n Trailers must never reveal the full answer<\/strong><\/p>\n<\/li>\n The response must be left in limbo<\/strong> to create suspense<\/p>\n<\/li>\n The goal is curiosity, not completion<\/p>\n<\/li>\n<\/ul>\n Trailers can vary in length:<\/p>\n 20 seconds<\/p>\n<\/li>\n 30 seconds<\/p>\n<\/li>\n 40 seconds<\/p>\n<\/li>\n<\/ul>\n A mix of lengths is encouraged.<\/p>\n Each trailer must be exported in:<\/p>\n Vertical format<\/strong> (TikTok, Instagram Reels, Shorts)<\/p>\n<\/li>\n Landscape format<\/strong> (YouTube, long-form platforms)<\/p>\n<\/li>\n<\/ul>\n This means:<\/p>\n 3 trailers \u00d7 2 formats = 6 trailer files per interview (minimum)<\/strong><\/p>\n<\/li>\n<\/ul>\n In addition to interview-specific trailers, editors must create trailers specifically for the full-length Master Video<\/strong>.<\/p>\n Minimum: 15 trailers<\/strong><\/p>\n<\/li>\n Length:<\/p>\n 1:00 to 1:40 minutes<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Purpose: promote the entire day<\/strong>, not a single interview<\/p>\n<\/li>\n<\/ul>\n Each Master Video trailer must be exported in:<\/p>\n Vertical format<\/p>\n<\/li>\n Landscape format<\/p>\n<\/li>\n<\/ul>\n These trailers will later be tested and ranked by performance<\/strong>.<\/p>\n Short videos are not trailers<\/strong>. Must make sense on their own<\/strong><\/p>\n<\/li>\n No suspense required<\/p>\n<\/li>\n Simple, clean, meaningful excerpts<\/p>\n<\/li>\n Should be understandable without context<\/p>\n<\/li>\n<\/ul>\n For a ~15-minute interview:<\/p>\n Target 10 short videos<\/strong><\/p>\n<\/li>\n Each short exported in:<\/p>\n Vertical format<\/p>\n<\/li>\n Landscape format<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n This results in:<\/p>\n 20 short videos per interview<\/strong><\/p>\n<\/li>\n<\/ul>\n Nothing should be missed. Editors must actively look for:<\/p>\n Strong statements<\/p>\n<\/li>\n Clear opinions<\/p>\n<\/li>\n Memorable moments<\/p>\n<\/li>\n Self-contained answers<\/p>\n<\/li>\n<\/ul>\n Once all trailers and short videos<\/strong> are completed:<\/p>\n Editors may batch render everything<\/strong><\/p>\n<\/li>\n Overnight batch rendering is encouraged<\/p>\n<\/li>\n All outputs should be:<\/p>\n Clearly named<\/p>\n<\/li>\n Organised by date and interview<\/p>\n<\/li>\n Ready for upload (Dropbox \/ scheduling tools)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n Rendering the Master Video itself is still optional at this stage<\/strong>.<\/p>\n The reason for this workflow is testing before committing<\/strong>.<\/p>\n Process:<\/p>\n Publish trailers and short videos first<\/p>\n<\/li>\n Collect performance data (views, retention, engagement)<\/p>\n<\/li>\n Identify top-performing trailers and shorts<\/strong><\/p>\n<\/li>\n<\/ol>\n Only after testing<\/strong> do we decide what goes into:<\/p>\n Individual interview videos<\/p>\n<\/li>\n The full Master Video<\/p>\n<\/li>\n<\/ul>\n Once performance data is available, the Master Video is assembled as follows:<\/p>\n Top 2 best-performing interview trailers<\/strong> of the day Top 1 best-performing Master Video trailer<\/strong><\/p>\n<\/li>\n 1\u20132 best-performing short videos<\/strong> (if appropriate)<\/p>\n<\/li>\n Then the full Master Video begins<\/strong> (entire day recording)<\/p>\n<\/li>\n<\/ol>\n For each individual interview:<\/p>\n Add the best-performing trailer<\/strong> for that interview at the start<\/p>\n<\/li>\n If appropriate, add the best-performing short video<\/strong><\/p>\n<\/li>\n Then place the full interview<\/strong><\/p>\n<\/li>\n<\/ol>\n This ensures every long-form video begins with pre-tested hooks<\/strong>, not guesses.<\/p>\n Nothing is attached blindly.<\/p>\n Everything is:<\/p>\n Tested first<\/p>\n<\/li>\n Ranked by performance<\/p>\n<\/li>\n Selected based on real data<\/p>\n<\/li>\n<\/ul>\n This guarantees that when we publish:<\/p>\n Hooks already work<\/p>\n<\/li>\n Trailers already convert<\/p>\n<\/li>\n Long-form videos start strong<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":" Stage 2 \u2013 Shorts & Trailers Editing Workflow (Mandatory) Once all individual interviews inside the Master Video are edited to<\/p>","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-22426","page","type-page","status-publish","hentry"],"yoast_head":"\n
\n1. Trailers for Individual Interviews<\/h2>\n
Trailer Rules (Individual Interviews)<\/h3>\n
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Trailer Length<\/h3>\n
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Formats (Mandatory)<\/h3>\n
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\n2. Trailers for the Full Master Video (Very Important)<\/h2>\n
Master Video Trailer Requirements<\/h3>\n
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Formats<\/h3>\n
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\n3. Short Videos (Not Trailers)<\/h2>\n
They are standalone cuts<\/strong> taken directly from the interviews.<\/p>\nShort Video Rules<\/h3>\n
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Quantity per Interview<\/h3>\n
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\n4. Rendering & Batch Export<\/h2>\n
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\n5. Performance Testing Comes First<\/h2>\n
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\n6. Assembling the Final Master Video (Long Format)<\/h2>\n
Beginning of the Master Video<\/h3>\n
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(usually 20\u201330 seconds each)<\/p>\n<\/li>\n
\n7. Assembling Individual Interview Videos<\/h2>\n
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\n8. Core Principle (Do Not Ignore)<\/h2>\n
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